I'm obsessed with Boden's Instagram account 💖

here's what they get so right ✨

There are lots of photos today so this post may get cut off in your inbox. If it does, press ‘download entire message’ to read it all (or get the Substack app!).

It’s not too much of a stretch to say I’ve grown up with Boden.

I vividly remember the catalogue dropping through our letterbox throughout the ’90s—my mum turning down pages of pieces she liked, …