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Cassandra Bumpus 🇨🇦's avatar

Hi, thanks for opening this up! My situation may be a bit unique. I work as a VA but want to make money doing something fun on the side. I started my Substack in December as a way to grow a mailing list. I've never had a mailing list before and don't have much of a following except for a small one on my "bookstagram" account. I would eventually like to create a membership with my Substack or create online courses to sell to my subscribers. I have almost 70 subscribers at this point as it is still early. But I feel like my engagement is lacking and I don't know my subs very well. Any tips on increasing engagement and attracting more of my bookstagram followers? Or any other ways I should be marketing my Substack?

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Elizabeth's avatar

Hello and thank you! My question is, is it possible to use a blog as a top funnel if I don’t want to use any social media? Is social media a necessity even for raising awareness about one’s blog? My goal isn’t to increase followers, it’s just to increase traffic to my site who may become potential clients.

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