The conversations I'm having with clients

a peek inside my inbox

I might call myself a social media manager, but there’s so much more than just ‘management’ involved in this job. Strategy, content creation, copywriting, analysis — every day I’m chatting to clients about performance, new ideas, what we can repurpose, sales they’ve made, business updates they’re navigating. And I thought: why not share some of that with you? The strategic thinking behind decisions, the wins (and how we achieved them), the knotty issues we’re working through. Real screenshots from real client conversations, all anonymised.

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“I can’t actually cope with all this work!!”

First, a snippet from this wonderful email I received from H last week. For context, H is a senior living designer who enquired about working together two years ago, wanting to diversify her client base and protect herself from any changes that might come — for example, the care group she was working with closing or going in a different direction.

How did we go from one primary client to too much work? Our approach was twofold: